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Posts Tagged ‘Sharp air purifier review’

To launch our first Air Purifier Review – 5-Key Factors Model, we begin with the Sharp Air Purifier Review.

In our previous post, we dealt at length about the Scientific Peer Review that is glaringly missing in the ionic air purifier market. Accordingly, we have broadened our model to add Scientific Peer Review as a fifth key factor. This is notwithstanding that it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would not surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Turning 100 years old soon, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.

Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being generously transparent with information. Not complete transparency, but enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Intensive efforts on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic organisations and developing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.

(c) Phase III

In its next big move, Sharp is demonstrating the effectiveness of the technology in real-life environments. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article, accessible via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.

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