Cat Q&A

On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

With increasing regularity, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. In 1918, an invisible bug is believed to have wiped out 50 million people during the Spanish Flu pandemic! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not now. The H5N1 virus was identified in China in 1996. Up to 10 Sep 2008, WHO data puts the death toll at 245, a “relatively small number” statistically. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. As of now, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Quietly but conscientiously, many countries are preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? At no extra cost, Sharp claims! They go so far as to say it may in fact be cheaper than any other ordinary ionic air purifier when measured over 5 years. Great value for our hard-earned money! But, how is this possible in this nothing-is-for-free world?

With the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. Upfront costs at US$399 for the Sharp model is higher than the typical competitor’s US$160. But the latter requires annual filter replacement costs of US$100, adding to a total cost of US$560 over 5 years.

If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Please drop me a note if you have actual experience.

In the meantime, I’m going to investigate intently the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.

Join me in my quest. Fear etches itself deep in my psyche. Imagine thousands of frantic people going from drugstore to drugstore looking for the same face mask. The N95 mask was touted as the only effective weapon as a near-pandemic scare gripped Asia. For the uninitiated, it was the year 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia, infected 8,096 people around the world before finally resulting in 774 fatalities. Being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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